While some retailers are scaling back their Black Friday promotions, Toys R US is ramping up its efforts with an extensive holiday catalog, a charitable campaign and a new mobile wish list tool. Moreover, the store will also open on Thanksgiving Day to give customers even more time to take advantage of its many special offers.
This year's Black Friday extravaganza at Toys R US will feature the largest holiday catalog ever, with more than 900 items on offer. This includes top brands such as LEGO, Disney and Little Tikes. In order to help customers sort through all the deals, the brand is adding the holiday catalog to its mobile wish list application. This will allow customers to easily browse through all the different products and create a handy list of the items they wish to purchase. For every wish list that customers create, Toys R US will also donate $1 to the charitable organization Toys for Tots.