Mobile ordering through the Starbucks app makes picking up your favorite caffeinated beverage easier than ever. For those already hold the coveted Gold Card, this feature will make loyal customers even more addicted to the popular coffee chain (as if that were possible).
The updated version of the Starbucks app includes a pilot program for mobile ordering, specifically in coffee-obsessed Portland, Oregon. This service lets those with the app bypass lines without having to scan their phones. Over the next year, Starbucks will continue to roll out more options including a daily coffee order and timing your order to when you are in the right place during your morning commute.
As 16% of all Starbucks purchases in the United States are made using the mobile app, hardcore Starbucks addicts will appreciate the opportunity to skip the line.
What's Driving This Trend
- Mobile Ordering
- Disruptive innovation opportunity: Develop a mobile ordering platform for other popular chain restaurants.
- Convenience Apps
- Disruptive innovation opportunity: Create an app that allows users to pre-order and skip the line at various retail locations.
- Personalized Ordering
- Disruptive innovation opportunity: Implement AI technology to analyze customer preferences and suggest personalized orders for various food and beverage businesses.
Who This Affects Most
- Restaurant Chains
- Disruptive innovation opportunity: Incorporate mobile ordering and personalized recommendations into the operations of fast food chains.
- Retail
- Disruptive innovation opportunity: Integrate mobile app features that enable pre-ordering and streamlined checkout processes for various retail stores.
- Food and Beverage
- Disruptive innovation opportunity: Develop a platform that offers personalized coffee subscriptions and delivers coffee to customers based on their preferences and location.
