A slew of advertising has gone into promoting the new G.I Joe movie. Some of the more eye catching posters show the characters in full costume with parts of their faces missing, creating an air of mystery.
No doubt this is a response to all of the rumors and gossip that have surrounded the G.I Joe movie for years.
Implications - Ads like this generate curiosity and insatiable anticipation, and this is definitely an advantage when looking to build up consumer excitement for an upcoming release. Whether it is fashion, entertainment or some other kind of commodity, companies that appeal to their consumer's curiosity definitely are on the right track towards cultivating an irresistible demand for their products.