Miss Fat and Beautiful may be one of the most literally named beauty pageants ever. Every year in Beersheva, Israel, a new queen is crowned. The only requirements to win are a weight of over 176lbs.
While I don’t agree too much with the name, I do love the idea behind Miss Fat and Beautiful. Modeling agent Esterica Nagid organized the first pageant fifteen years ago amidst much resistance. Over time, the pageant has become a hit, with women all over the country traveling to Beersheva to compete. Take that, Miss America!
Key Themes Behind This Trend
- Body Positivity Pageants
- The trend of body positivity pageants is disrupting the traditional beauty pageant industry by celebrating diverse body sizes and promoting self-confidence
- Literal Naming
- The trend of using literal names for events or products is disrupting traditional naming conventions by being simple and straightforward
- Resistance to Norms
- The trend of resisting societal beauty norms is disrupting the traditional beauty industry by promoting more inclusive and diverse representation
Where This Applies
- Pageants
- The pageant industry has an opportunity to create more inclusive events by moving towards body positivity pageants
- Marketing and Advertising
- The marketing and advertising industry has an opportunity to disrupt traditional naming conventions by creating campaigns that use literal names for products and events
- Beauty
- The beauty industry has an opportunity to disrupt traditional beauty norms by promoting more diverse and inclusive representation in their products and marketing
