Photographer Mirta Kokalj certainly pushes the envelope in this collection of photos entitled 'Saints.' This provocative collection depicts the model in sensual and some inappropriate positions styled as a saint.
Whether this series is a statement against objectifying sacred images or the creative juices combining two ideologies that usually don't mix, the entire collection is shocking yet artfully captured. If you're thirsty for more scandalous saintography, check out the links provided.
Implications - Consumers still respond positively to sexual and religious imagery as they're both subjects still strongly considered taboo in modern society. Corporations looking to attract the attention of consumers may consider utilizing imagery featuring these two subjects in unconventional ways as it will shock consumers out of their apathy into listening to a corporation's message.
Key Themes Behind This Trend
- Provocative Imagery
- Opportunities for disruptive innovation exist in using controversial or unconventional imagery to generate attention and engage consumers.
- Taboo Topics
- There is potential for disruptive innovation in exploring and challenging societal taboos, such as sexual and religious imagery, to create impactful messaging.
- Creative Fusion
- Combining contrasting ideologies or elements in art and marketing can serve as a disruptive innovation strategy, capturing attention and sparking conversations.
Where This Applies
- Fashion
- Fashion brands can disrupt the industry by incorporating provocative imagery that challenges traditional norms and sparks conversation.
- Advertising
- Disruptive innovation opportunities in advertising lie in utilizing controversial or taboo subject matter to generate attention and captivate audiences.
- Art and Photography
- Artists and photographers can disrupt their industry by exploring unconventional combinations and pushing the boundaries of what is considered acceptable in their work.
