The MingsBings crunchy, frozen handheld wrap product is being debuted in a number of new options for consumers to try out that are delicious, but also packed with a substantial amount of veggies to boot. The product features a recipe with at least 20% vegetables, which helps to reduce the overall amount of fat, calories and cholesterol traditionally found in handheld food products. The product option will come in four flavors including Ham & Cheese, Cheeseburger, Supreme Pizza and Buffalo Chicken.
The latest meat-based MingsBings are priced at $6.99 per nine-ounce box, which contains two servings in each. The company is also launching a brand revamp with an updated logo, redesigned website and refreshed packaging branding to coincide with the new product release.
What Makes This Trend Stand Out
- Veggie-filled Handheld Snacks
- The MingsBings wrap product features a recipe with at least 20% vegetables, offering a healthier alternative to traditional handheld food products.
- Reduced-fat Frozen Wraps
- The new MingsBings options are designed to help reduce the overall amount of fat, calories, and cholesterol found in frozen handheld foods.
- Meat-filled Flavor Variety
- MingsBings now offers four meat-filled flavors, including Ham & Cheese, Cheeseburger, Supreme Pizza, and Buffalo Chicken, providing customers with a range of tasty options.
Sectors Adopting This
- Frozen Food
- The MingsBings frozen wrap product is disrupting the frozen food industry by offering a healthier, veggie-filled option for consumers.
- Snack Food
- MingsBings is shaking up the snack food industry by introducing reduced-fat, veggie-forward handheld wraps.
- Food Packaging
- MingsBings' refreshed packaging branding is an opportunity for the food packaging industry to showcase innovative design and branding strategies.
