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The 'Black Badge' Edition Rolls Royce 'Dawn' is Totally Customized

 - Jun 30, 2017
References: businessinsider & hypebeast
In recent years, Rolls Royce has been aiming to lower its target age demographic and this Millennial-focused convertible reinforces that agenda.

Aimed at a youthful market, the 'Black Badge' edition of Rolls Royce's 'Dawn' convertible is a truly bespoke vehicle. Each Black Badge edition is custom-made to the specifications of the buyer so no two cars are exactly alike. A 6.6 liter twin-turbocharged V12 engine provides the extra power Millennial consumers are looking for, while an eight-speed ZF satellite-assisted automatic transmission gives the luxury car a sportier driving experience. Multiple layers of black lacquer paint are hand-applied and polished to give the car an intense, deep color. The interior has a mix of carbon fiber, ebony and black leather surfaces.

This Millennial-focused convertible will be making its first appearance at the 2017 Goodwood Festival of Speed.