To shake up the traditional look of milk chocolate Easter bunnies, which are usually brown in color with softly sculpted details, John Lewis & Partners created a modern Easter bunny chocolate with sharp edges. The John Lewis & Partners Baxter Milk Chocolate Easter Bunny is made with fair trade cocoa and an eye-catching gold finish. To match the modern feel of the Easter bunny chocolate treat, the product is packaged in a minimalist gold box that only highlights a few key details.
This novel Easter treat has the potential to be displayed as a decoration in the home before its chunky milk chocolate pieces are broken down and enjoyed.
Image Credit: John Lewis & Partners
What Makes This Trend Stand Out
- Elevated Easter Treats
- Creating modern and visually appealing Easter treats with unique designs and packaging.
- Minimalist Packaging
- Using simple and minimalist packaging designs to highlight key details and stand out on shelves.
- Fair Trade Cocoa
- Utilizing fair trade cocoa as an ingredient to promote ethical sourcing and sustainability.
Sectors Adopting This
- Confectionery
- Innovating traditional chocolate treats to cater to modern consumers seeking unique and visually striking products.
- Packaging
- Developing minimalist packaging solutions that enhance product aesthetics and communicate key details effectively.
- Sustainable Food
- Promoting the use of fair trade cocoa in the production of chocolate products to align with consumer demand for ethical and sustainable food options.
