Mihara Yasuhiro, a Tokyo-based fashion label that's known for its contemporary menswear designs, collaborated with Medicom Toy on a Bearbrick figurine that's offered in two different sizes and colorways.
One colorway is comprised of hues of beige and gold, with each color overtaking opposite sides of the collectible. The other colorway is similar, however instead of gold, it features a shiny coat of black on the opposite side. On the sides that feature gold and black, the Bearbrick's eyes are replaced with a splatter of contrasting paint. Meanwhile, the beige sides feature more traditional eyes, mouths, and noses, as well as a series of dotted lines to make the Mihara Yasuhiro Bearbricks look as though they were stitched together.
Key Themes Behind This Trend
- Fashion-branded Collectible Figurines
- The collaboration between fashion label Mihara Yasuhiro and Medicom Toy in creating Bearbrick figurines taps into the trend of fashion brands expanding into collectibles.
- Dual-colored Collectibles
- The use of dual colors with contrasting paint splatters in the Bearbrick figurines reflects the trend of creating visually striking and unique collectible designs.
- Artistic Detailing in Figurines
- The stitched look and dotted line detailing in the Mihara Yasuhiro Bearbricks respond to the trend of adding artistic flair and intricate details to collectible figurines.
Where This Applies
- Fashion
- The collaboration between Mihara Yasuhiro and Medicom Toy highlights the potential for fashion brands to expand into collectible toys and figurines as a new revenue stream.
- Collectibles
- The unique design elements of the Mihara Yasuhiro Bearbrick figurines demonstrate the opportunity for the collectibles industry to explore novel and visually appealing products.
- Art
- The artistic detailing in the Mihara Yasuhiro Bearbrick figurines showcases the potential for the art industry to merge with collectible toys in creating visually captivating pieces.
