Thanks to the kind of packaging that is used for most kinds of instant ramen noodles, consumers must add hot water to their cup to enjoy a hot meal but Nissin Foods is now making its Top Ramen brand available in convenient microwavable ramen bowls. The portable meal cups save consumers from having to heat and wash additional dishes and needlessly carrying around more containers throughout the day.
Noticing that its consumers were mostly enjoying Top Ramen at home because it required a stove for cooking the pack noodles, Nissin Foods set out to better cater to busy consumers and their active lifestyles. The newly introduced Top Ramen Bowl includes a pouch with sauce or oil and vegetables to add flavor. This system gives consumers the option of creating the exact flavor experience they'd like by layering the provided sauces or providing their own additions.