Michelle Obama's ‘Let's Move' Campaign Targets Kids
Luisa Amanda Gomes — February 10, 2010 — Social Good
References: thehill
Michelle Obama's 'Let's Move' campaign was launched in hopes to eliminate childhood obesity. Childhood obesity actually affects one third of American children and at least $150 billion is spent every year to treat the condition and yet, the rate continues to grow.
Alarmingly, obesity rates have tripled in the past 30 years, which could mean that American children will have a shorter lifespan than their own parents! Such upsetting stats has moved Michelle Obama to create this 'Let's Move' crusade, which hopes to solve this epidemic.
Alarmingly, obesity rates have tripled in the past 30 years, which could mean that American children will have a shorter lifespan than their own parents! Such upsetting stats has moved Michelle Obama to create this 'Let's Move' crusade, which hopes to solve this epidemic.
Trend Themes
1. Childhood Obesity Solutions - Michelle Obama's 'Let's Move' campaign is an opportunity for companies to develop innovative solutions to combat childhood obesity.
2. Healthy Eating Promotion - The increase in obesity rates creates a chance for businesses to promote healthier eating habits and promote better overall health.
3. Fitness Programs and Products - The 'Let's Move' campaign could inspire new fitness programs and products catering specifically to children and further increase overall fitness opportunities.
Industry Implications
1. Food and Nutrition - The 'Let's Move' campaign highlights a potential in the food and nutrition industry, finding healthy alternatives to traditional, processed foods.
2. Fitness and Exercise - The campaign promotes the exploration of opportunities in the fitness and exercise industry by increasing access to products and programs designed for children.
3. Health and Wellness - 'Let's Move' creates opportunities in the health and wellness industry by raising awareness of childhood obesity and tools to help overcome it.
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