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Active Appetite Captures

Michael Crichton's 'Flying Food' Series Shows Anti-Gravity Meals

— August 27, 2011 — Art & Design
Michael Crichton certainly has an active appetite when it comes to photography, as he displays spectacular anti-gravity meals within his 'Flying Food' series. When it comes to his work, this photographer divides his obsessions between photography and food.

While looking at these captures from Michael Crichton, I can't decide whether I'm nauseous or totally hungry. Either way, there's simply no denying that this Photoshop fanatic should have his cake and eat it too!

Implications - Appealing to consumers appetites -- be it with products, food specifically or food-related innovations -- continues to be a window into consumer's hearts and pockets. Companies who are trying to think up creative ways to display their products should take notes from photographer Michael Crichton, as he turns mundane food like bologna and hash-browns into works of art.
Trend Themes
1. Anti-gravity Meals - Disruptive innovation opportunity: Exploring the use of anti-gravity technology in food presentation and dining experiences.
2. Food-related Innovations - Disruptive innovation opportunity: Developing creative and unique food-related products and services.
3. Creative Product Display - Disruptive innovation opportunity: Finding innovative ways to showcase products and engage consumers through visually appealing displays.
Industry Implications
1. Photography - Disruptive innovation opportunity: Integrating new technologies and techniques to capture and present food in visually captivating ways.
2. Food and Beverage - Disruptive innovation opportunity: Experimenting with unconventional ingredients, presentation styles, and dining experiences to create memorable culinary offerings.
3. Marketing and Advertising - Disruptive innovation opportunity: Leveraging visually striking food photography and creative product displays to capture consumer attention and drive brand engagement.
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