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Aquatic Folklore Baking Sprinkles

The Dr. Oetker Mermaid Treasure Sprinkles are Imaginative

— September 20, 2019 — Marketing
The Dr. Oetker Mermaid Treasure Sprinkles are one of the latest baking decoration products from the brand that will offer consumers an on-trend way to enhance their favorite recipes.

The sprinkles consist of several differently shaped pieces that range in color from dark to vibrant and are accented by additional metallic pieces to boot. The product comes as a response to the popularity of fantastical folklore creatures like mermaids and unicorns amongst consumers of several age demographics that are looking to incorporate them into their favorite recipes.

Head of Marketing for Cake and Dessert at Dr. Oetker UK Jen Brown spoke on the inspiration behind the Dr. Oetker Mermaid Treasure Sprinkles saying, "Our Ultimate Sprinkles range has performed extremely well since launching last year and we wanted to add to the portfolio with some on-trend additions. Mermaid baking is a major emerging trend, so we expect the Mermaid Treasure Sprinkles to be a hit with home bakers who want to create impressive themed showstoppers."