The beautiful images in the gallery are of 'Meringue' packaging designed by Samira Khoshnood. The packaging is just as sweet as the goodies that would be inside.
Simple, modern and creatively designed, this packaging represents the brand well. A customer could easily be drawn to this packaging without knowing anything about the product it carries. See more images of 'Meringue' packaging designed by Samira Khoshnood above.
Implications - With the economy recovering from the recession, consumers are spending their cash on the smaller luxuries of life. Designing a package with prestige is one way to gain a buyer's attention and help sell a product. Companies must consider how their products appeal to the growing consumer base willing to spend extra money.