Shape-Shifting Cars

The Mercedes Concept IAA Changes Shape at High Speeds for Fuel Efficiently

This elegant car titled the 'Mercedes Concept IAA' (Aerodynamic Automobile) adjusts its shape for better fuel efficiency. The car is shaped like a teardrop so it can move at lightning speeds.

While the car appears to have an average aesthetic when parked, this completely changes once it picks up enough speed. When the vehicle hit 50 miles per hour, the rear extends using eight segments that each enhance its length by 15 inches. Additionally, front bumper flaps extend, allowing for the airflow around the front wheels to improve.

Even the tire rims change as speed increases. Each rim goes from just over 2 inches to a flattened surface, meaning that the Mercedes Concept IAA "is able to bring the drag coefficient down from 0.25 to just 0.19.”

Shape-shifting Cars for Energy Efficiency
Opportunity for automakers to innovate on vehicle design that adjusts to improve fuel efficiency at high speeds
Aerodynamic Automotives
Opportunity for disruptive innovations that enhance aerodynamic designs in automobiles for improved fuel efficiency at high speeds
Smart Car Technology
Opportunity to develop smart car technology that adjusts car parts to streamline airflow and improve fuel efficiency

Industries Being Reshaped

Automotive Industry
Automakers can leverage innovative designs and smart car technology to make vehicles more fuel efficient and eco-friendly
Transportation Industry
The transportation industry can benefit from better fuel efficiency to reduce costs and improve sustainability
Sustainable Energy Industry
Smart car technology and aerodynamic designs in vehicles help reduce carbon emissions, creating an opportunity for growth in the sustainable energy industry
SCORE
6.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 84%
Freshness 8%

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