I've often laughed at drivers' facial expressions as they become upset over automotive problems and these Mercedes-Benz SmallRepair ads illustrate exactly what I mean. Drivers often get frazzled over the tiniest of mishaps and Mercedes-Benz has taken advantage of that situation and produced these satirical posters demonstrating driver reactions with hilarious cartoon faces.
There are three Mercedes-Benz SmallRepair ads in total and they all urge drivers to remain calm when encountered with scratches, dents and blemishes to their vehicles as the Mercedes-Benz SmallRepair service will gladly take care of the problems for them.
Implications - Consumers are receptive of humor-based advertising because it evokes a light-hearted atmosphere that consumers feel comfortable in. Corporations looking to convey themselves as personable will find it beneficial to utilize promotional campaigns that are injected with humor.
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