These Mercedes-Benz SmallRepair Ads Urge Drivers to Take a Chill Pill

 - Jul 25, 2011
References: mideast.mercedes-benz & adsoftheworld
I've often laughed at drivers' facial expressions as they become upset over automotive problems and these Mercedes-Benz SmallRepair ads illustrate exactly what I mean. Drivers often get frazzled over the tiniest of mishaps and Mercedes-Benz has taken advantage of that situation and produced these satirical posters demonstrating driver reactions with hilarious cartoon faces.

There are three Mercedes-Benz SmallRepair ads in total and they all urge drivers to remain calm when encountered with scratches, dents and blemishes to their vehicles as the Mercedes-Benz SmallRepair service will gladly take care of the problems for them.

Implications - Consumers are receptive of humor-based advertising because it evokes a light-hearted atmosphere that consumers feel comfortable in. Corporations looking to convey themselves as personable will find it beneficial to utilize promotional campaigns that are injected with humor.