The Mercado Magazine campaign cleverly illustrates how complex political and economical information can be, especially when it is in context to the world as a whole. There are too many wheelings and dealings between governments, international businesses and more to keep up with it. The Mercado Magazine campaign promotes a one-stop destination for this information, which has been broken down in a way that is much more comprehensible.
Conceived and executed by JWT, an ad agency based in Buenos Aires, Argentina, the Mercado Magazine campaign centers around three different flags. One that appears, for instance, to be an American flag is actually a montage of iconic Chinese objects. The tag line reads, "The largest trade partner of the European Union is now another country. The world is a hard place to understand."
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