Mercado Famous is a Spanish charcuterie brand. That is, the business curates lush, robust, and tasteful charcuterie boards, featuring the best quality meat from farms that prioritize the use of natural ingredients and ethical practices. It sends these quality creations to one's home.
Mercado Famous' Spanish charcuteries feature Jamón Serranía, Jamón 50% Ibérico, Jamón 100% Iberico, Lomo 50% Ibérico, Chorizo Ibérico, and Salsichón Ibérico. The brand is based in the U.S. and was founded by Carmen Chen Wu and Aaron Luo who were raised in Spain. The service that Mercado Famous offers fills a niche in the US market—the nostalgia people experience for the Spanish way of life which entails "connecting daily over charcuterie and cocktails with family and friends."
Image Credit: Mercado Famous
What's Driving This Trend
- Spanish Charcuterie Subscription Boxes
- The growing demand for Mercado Famous' charcuterie boards delivered to one's home presents an opportunity for new subscription businesses to cater to the nostalgia for the Spanish way of life.
- Farm-to-table Charcuterie
- Mercado Famous' commitment to using natural ingredients and ethical practices creates an opening for other charcuterie brands to emphasize their farm-to-table offerings.
- Virtual Charcuterie Tastings
- With the rise of virtual events, there is an opportunity for charcuterie companies like Mercado Famous to offer virtual tastings, expanding their reach and customer base.
Who This Affects Most
- Food Subscription Services
- The rise of Mercado Famous highlights an opportunity for more food subscription services that offer unique and high-quality products.
- Ethical Meat Production
- As consumers become more conscious of ethical meat production, the meat industry should focus on providing products that prioritize these practices.
- Virtual Events
- With virtual events becoming more common, there is an opportunity for companies to pivot their offerings towards virtual experiences, including charcuterie tastings
