At the WWDC 2018 event, Apple announced that it's iOS 12 update will include a new and highly personalized feature called 'Meojis' -- illustrated icons that can be altered to match a user's appearance.
In recent years, Apple has shifted its offerings to present consumers with a more diverse range of emoticons that better represent the brand's vast consumer base. According to the brand, this move serves as a step toward being "more personal and expressive." Now, Apple is offering full personalization and customization as users can strategically create a character that looks just like them. This update will enable users to select the skin color, hair color, face shape, outfits and accessories of an emoticon, making for a more humanizing addition to the brand's offerings.