It could be argued that not much could be done in the area of packaging for small candies and gums, but the new Mentos Pure Fresh Gum Wallet Packs identify the opposite. Featuring the brand new PRESS-LOK technology, the gum packaging enables a more sensory experience when opened to retrieve a piece. The satisfying sensation of closing it also lets consumers feel more connected to the product, while also ensuring there are no spills and that the product within stays fresh.
The Mentos Pure Fresh Gum Wallet Packs have been created with the use of VELCRO brand technology which utilizes the hook-to-hook design that you find on garments. The gum packaging is also inherently pocket-friendly and will ensure it will remain fresh from the first to the last piece.
Key Themes Behind This Trend
- Sensory Packaging
- The use of PRESS-LOK technology in gum packaging enhances the sensory experience for consumers.
- Connected Packaging
- The VELCRO brand technology used in Mentos Pure Fresh Gum Wallet Packs creates a sense of connection between consumers and the product.
- Pocket-friendly Packaging
- The compact design of the gum wallet packs ensures convenience and freshness on the go.
Where This Applies
- Confectionery
- The Mentos Pure Fresh Gum Wallet Packs bring innovation to the confectionery industry by improving the packaging experience for small candies and gums.
- Packaging
- The use of PRESS-LOK and VELCRO brand technology in gum packaging presents disruptive opportunities in the packaging industry for creating more engaging and practical designs.
- Consumer Goods
- The sensory and pocket-friendly features of the gum wallet packs cater to consumer demands for convenient and interactive packaging in the consumer goods industry.
