Reebok is partnering up with formal menswear tailors Huntsman & Sons to create a suit for sports star Brandin Cooks.
This one-of-a-kind project will examine the potential of Reebok's 'Flexweave' -- a versatile material, which has been used in a wide array of its products, including shoes. The tailors will use existing Flexweave material to create this custom formal suit, demonstrating the brand's dedication to diversity within the industry, as well as the innovation and potential of its new textile. The creation of this custom suit is an innovative method of brand promotion, creating an engaging way to transition into new markets, such as formalwear, while minimizing monetary risks.
The suit, which is created specifically for the football player, serves as a creative marketing effort for both the brand and the athlete.