Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mecal International Short Film Festival Pokes Fun at Long Movies

The Mecal International Short Film Festival has advertised their event in the most unique way. The short film festival reminds us of our full bladders, thus capitalizing on the inconvenience of long movies that come with no washroom breaks.

As a avid movie-goer, I can appreciate the message that the Mecal International Short Film Festival is sending. I can't even count how many times I have held in my urge to visit the washroom while watching a long movie.

Many of us would do anything to avoid the situation of an unwanted leak, which is why this ad campaign is as clever as it is funny.