The Mecal International Short Film Festival has advertised their event in the most unique way. The short film festival reminds us of our full bladders, thus capitalizing on the inconvenience of long movies that come with no washroom breaks.
As a avid movie-goer, I can appreciate the message that the Mecal International Short Film Festival is sending. I can't even count how many times I have held in my urge to visit the washroom while watching a long movie.
Many of us would do anything to avoid the situation of an unwanted leak, which is why this ad campaign is as clever as it is funny.
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