'Planted,' a new Swiss company, recently launched a meatless poultry that it states is nearly indistinguishable from actual chicken. The imitation meat is made from only pea protein, pea fiber, water, and sunflower oil and the product closely replicates the texture and flavors of real chicken.
The meatless poultry is made using a fibrous dough and extrusion machines that recreate the muscle structure of meat. This is then assembled to reassemble larger pieces that replicate the look of traditional chicken. During blind taste tests across Switzerland, consumers were unable to differentiate the plant-based meat from actual chicken.
As more restaurants and retailers transition to include plant-based meats, consumers can expect a larger selection of vegan protein that closely resembles traditional protein sources.