Prime Roots' Meatless Bacon Alternatives are Made with Koji
Laura McQuarrie — April 22, 2021 — Lifestyle
References: primeroots & vegnews
Prime Roots is dropping its new meatless bacon alternatives on Earth Day, sharing a more sustainable alternative to traditional bacon. The flavored products are offered in unique varieties like Sriracha, Black Pepper, Maple and Hickory, and they are thick-cut, naturally smoked, hand-sliced butcher-style strips that can be prepared in a variety of ways.
Like other plant-based protein products from the brand, the meatless bacon strips are made with a Japanese fungus called koji.
As Prime Roots co-founder Kim Le told VegNews, "Our bacon will be the first plant-based bacon line that gives the consumer the same experience they would get with pork bacon. From flavor selection to crispiness level, plant-based foodies can have it all.”
Like other plant-based protein products from the brand, the meatless bacon strips are made with a Japanese fungus called koji.
As Prime Roots co-founder Kim Le told VegNews, "Our bacon will be the first plant-based bacon line that gives the consumer the same experience they would get with pork bacon. From flavor selection to crispiness level, plant-based foodies can have it all.”
Trend Themes
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Plant-based Meat Alternatives — The increasing popularity of plant-based meat alternatives creates opportunities for companies to develop innovative meatless products that replicate the taste and texture of traditional meats.
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Sustainable Food Products — Consumers are increasingly concerned with the environmental impact of their food choices, creating a demand for sustainable and eco-friendly alternatives to traditional food products.
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Innovative Ingredient Usage — By using lesser-known ingredients like koji, companies can differentiate themselves from competitors and create unique flavor profiles that appeal to consumers.
Industry Implications
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Food Manufacturing — Food manufacturers can capitalize on the trend toward plant-based and sustainable foods by developing innovative alternatives to traditional meat products.
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Retail — The increasing popularity of plant-based and sustainable foods creates opportunities for retailers to offer a wider variety of meatless options and eco-friendly food products.
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Restaurant Industry — Restaurants can differentiate themselves and appeal to health-conscious and environmentally aware consumers by offering plant-based and sustainable food options on their menus.
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