Prime Roots created a product voting initiative an invited its community to determine the high-protein meatless product it would produce—unsurprisingly, bacon came out on top and the brand dropped a limited number of packs of its plant-based, meatless and all-natural Prime "Bacon." The Prime Roots product is hand-sliced and naturally smoked, as it was created to recreate the look, taste and qualities of bacon without the actual meat. As the product is made with just a few simple ingredients like koji, water, coconut oil and konjac, as well as a few other essentials, it is free from nitrates, antibiotics and hormones.
The versatile bacon alternative boasts the brand's sustainable, high-protein Superprotein, which boasts the meaty texture and umami texture of the Japanese superfood koji.
Image Credit: Prime Roots
What's Driving This Trend
- Meatless Bacon
- The rise of meatless bacon creates opportunities for developing new, plant-based protein sources.
- Crowdsourcing Product Development
- Brands can use community voting to determine the development of popular, trending products.
- Sustainable Protein Sources
- The demand for sustainable protein sources has created opportunities for brands to create high-protein meatless alternatives.
Who This Affects Most
- Food & Beverage
- The food and beverage industry can create new plant-based products to cater to the growing demand for meatless alternatives.
- Crowdsourcing
- The crowdsourcing industry can provide services to help businesses connect with their communities to gain insights and feedback for product development.
- Agriculture
- The agriculture industry can explore new opportunities to grow and produce sustainable protein sources to meet the needs of the growing plant-based meat market.
