Prime Roots just released plant-based holiday bundles for families, couples and singles that will help people enjoy totally meatless Thanksgiving meals. At the center of the Prime Roots Turkey Special is a "juicy plant-based turkey log," which can be enjoyed alongside comforting favorites like plant-based bacon roasted brussels sprouts, garlic mashed potatoes, umami gravy and other must-haves like cranberry sauce. Available for individuals and groups up to four people, the bundles are now available to pre-order for Christmas.
Prime Roots uses koji, an umami-flavored Japanese fungus, as the base for all of its alternative meats and the plant-based turkey also features rice, pea protein and pear fiber.
Thanks to an ever-increasing number of seasonal products, it's becoming easier for vegetarians, vegans and flexitarians to enjoy completely meatless versions of their favorite traditional meals.
Image Credit: Prime Roots
What Makes This Trend Stand Out
- Plant-based Holiday Bundles
- Disruptive innovation opportunity: Brands can create more plant-based meal bundles for various holidays and special occasions.
- Alternative Meat Options
- Disruptive innovation opportunity: Companies can explore alternative ingredients and methods to create meatless alternatives for traditional dishes.
- Seasonal Plant-based Products
- Disruptive innovation opportunity: Brands can develop a wider range of seasonal plant-based products to cater to the growing vegetarian, vegan, and flexitarian market.
Sectors Adopting This
- Food & Beverage
- Disruptive innovation opportunity: The food and beverage industry can tap into the increasing demand for plant-based alternatives and create innovative meatless options.
- Meal Kit Delivery
- Disruptive innovation opportunity: Meal kit delivery services can develop specialized bundles and meal plans that cater to specific dietary preferences, including plant-based options for holidays.
- Food Technology
- Disruptive innovation opportunity: Food technology companies can explore novel ingredients and production methods to create more realistic and delicious plant-based meat alternatives for traditional dishes.
