Oxford University professor Charles Spence, who specializes in sensory perception, collaborated with plant-based food company Strong Roots to create a "meat patch" that's specifically designed to curb bacon cravings. The patch is infused with the scent of bacon so that when a person scratches it, the patch releases an aroma to satisfy their appetite—as studies show that scent alone can reduce food cravings.
The bacon-scented patch was created for meat lovers who want to cut down on their consumption of meat. As many people pledged themselves to a month of vegan eating to kick off 2020, Strong Roots is hoping to help people during the final stretch by taking a Veganuary Response Vehicle on a multi-city tour to share helpful products and these craving-fighting patches.
Image Credit: Strong Roots