A purveyor of meaningful brand experiences, McMillan is gearing up to launch its annual 613 Rock Off event. Scheduled for November 22nd, the happening will pull agencies across the region to raise funds for Girls+ Rock Ottawa -- a volunteer-run not-for-profit who "fosters empowerment and community [for GWFTNB2SGNC+] through their work."
Employees from the participating agencies will join forces to form bands and have an old-fashioned rock-off. The bands can perform originals or covers, with all funds going to Girls+ Rock Ottawa operations. The bill for this year consists of McMillan, Alphabet, banfield, MediaPlus, Salt., and Syncorpate Media.
McMillan has also launched a campaign for its meaningful brand experience, dubbed 'Less Shop. More Rock.' It boasts that November 22nd will be "the one night where agencies trade client feedback for feedback from a Marshall stack."