The McVitie’s Loaf Cakes Come in Two New Varieties
Michael Hemsworth — May 21, 2020 — Marketing
These new McVitie’s Loaf Cakes have been unveiled by the brand to offer consumers a low-cost option for consumers to choose when looking to indulge their sweet tooth from the comfort of home. The snack cakes come in two new flavor options including Sticky Toffee and Zingy Lemon, which are positioned by the brand to be perfect for pairing with ice cream and custard, respectively. The cakes are priced at just £1 per pack and join the other varieties in the brand's lineup including lyle's Golden Syrup Cake and Jamaica Ginger Cake.
Head of Marketing at McVitie's Cake Company, Pladis UK&I spoke on the new McVitie’s Loaf Cakes saying, "The current circumstances mean shoppers have been spending far more time than usual in their own homes. This has led to households of all shapes and sizes making more of mealtimes – whether that’s swapping a pre-made sandwich for beans on toast, cooking the evening meal from scratch, or indulging in a post-meal pudding.McVitie’s sharing cakes provide an opportunity for families or households to sit down, either with a cup of tea or as part of an extended mealtime occasion, and enjoy time together – and the recent surge in popularity for McVitie’s wholecakes…suggests shoppers are doing exactly that."
Head of Marketing at McVitie's Cake Company, Pladis UK&I spoke on the new McVitie’s Loaf Cakes saying, "The current circumstances mean shoppers have been spending far more time than usual in their own homes. This has led to households of all shapes and sizes making more of mealtimes – whether that’s swapping a pre-made sandwich for beans on toast, cooking the evening meal from scratch, or indulging in a post-meal pudding.McVitie’s sharing cakes provide an opportunity for families or households to sit down, either with a cup of tea or as part of an extended mealtime occasion, and enjoy time together – and the recent surge in popularity for McVitie’s wholecakes…suggests shoppers are doing exactly that."
Trend Themes
1. Low-cost Indulgence - Offering low-cost prepackaged cakes provides consumers with an affordable option for indulging their sweet tooth.
2. Convenient Snacking - The snack cakes are positioned as a convenient option for enjoying a sweet treat from the comfort of home.
3. Expanding Flavor Options - Introducing new flavor options like Sticky Toffee and Zingy Lemon allows for more variety and taste experiences for consumers.
Industry Implications
1. Food and Beverages - The food and beverages industry can capitalize on the trend of offering low-cost prepackaged cakes to cater to consumer cravings.
2. Confectionery - The confectionery industry can explore convenient snacking options like prepackaged cakes to meet the demand for on-the-go indulgence.
3. Dessert and Baking - The dessert and baking industry can innovate by introducing new and exciting flavor options in prepackaged cake products.
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