These new McVitie’s Loaf Cakes have been unveiled by the brand to offer consumers a low-cost option for consumers to choose when looking to indulge their sweet tooth from the comfort of home. The snack cakes come in two new flavor options including Sticky Toffee and Zingy Lemon, which are positioned by the brand to be perfect for pairing with ice cream and custard, respectively. The cakes are priced at just £1 per pack and join the other varieties in the brand's lineup including lyle's Golden Syrup Cake and Jamaica Ginger Cake.
Head of Marketing at McVitie's Cake Company, Pladis UK&I spoke on the new McVitie’s Loaf Cakes saying, "The current circumstances mean shoppers have been spending far more time than usual in their own homes. This has led to households of all shapes and sizes making more of mealtimes – whether that’s swapping a pre-made sandwich for beans on toast, cooking the evening meal from scratch, or indulging in a post-meal pudding.McVitie’s sharing cakes provide an opportunity for families or households to sit down, either with a cup of tea or as part of an extended mealtime occasion, and enjoy time together – and the recent surge in popularity for McVitie’s wholecakes…suggests shoppers are doing exactly that."