The McVitie’s British Icons Range Includes Four Limited-Edition Offerings
Michael Hemsworth — December 16, 2020 — Marketing
References: pladisglobal & foodbev
The McVitie’s British Icons range is a new offering from Pladis that will provide consumers with a premium option to choose when looking for a way to enjoy some of their favorite flavors in an alternative way. The limited-edition cookies will come in dessert and treat-focused flavor options including Lemon Drizzle and Strawberry Cheesecake for the Digestives line, and Chocolate Brownie and Sticky Toffee Pudding for the Hobnobs range. The products will be available from Asda at a price point of £1.59 each with additional rollouts expected in January 2021.
Brand Director for McVitie's at Pladis UK&I Emma Stowers explained the new McVitie’s British Icons range further saying, "Now, we’re adding brand-new flavors to these shopper favorites, and the on-trend, treaty flavor combinations – will further build on the on the success of our established McVitie’s range – helping the brand appeal to even more shoppers. Innovation is crucial when it comes to keeping shoppers engaged with what’s on offer in the biscuit aisle. This is particularly important for younger shoppers who are increasingly seeking unusual and exciting flavor experiences.”
Brand Director for McVitie's at Pladis UK&I Emma Stowers explained the new McVitie’s British Icons range further saying, "Now, we’re adding brand-new flavors to these shopper favorites, and the on-trend, treaty flavor combinations – will further build on the on the success of our established McVitie’s range – helping the brand appeal to even more shoppers. Innovation is crucial when it comes to keeping shoppers engaged with what’s on offer in the biscuit aisle. This is particularly important for younger shoppers who are increasingly seeking unusual and exciting flavor experiences.”
Trend Themes
1. Premium Dessert Cookies - The trend of premium dessert cookies presents an opportunity for brands to offer elevated flavors and textures in the cookie category.
2. Alternative Flavor Combinations - The trend of alternative flavor combinations in cookies creates an opportunity for brands to attract younger shoppers seeking unique and exciting flavor experiences.
3. Limited-edition Offerings - The trend of limited-edition cookie flavors allows brands to create a sense of exclusivity and generate excitement among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating premium dessert cookies with alternative flavor combinations to cater to the evolving tastes of consumers.
2. Snack/food Retail - The snack/food retail industry can capitalize on the trend of limited-edition offerings by stocking and promoting exclusive cookie flavors to attract and engage customers.
3. Food Manufacturing - The food manufacturing industry can adapt by innovating their cookie offerings with premium dessert flavors and alternative combinations to stay competitive in the market.
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