This commercial is a 30-second clip showing a jet-propelled squirrel delivering a McVitie’s breakfast bar to remind people not to skip the most important meal of the day.
The woman in the ad has just been dropped off at her office by her partner. As she sluggishly walks up the building’s stairs, the camera pans back to the car where her partner is opening a box of McVitie’s Oaty Breakfast Breaks. Out of the box pops a squirrel wearing a jetpack who zooms out of the car’s sunroof and brings a “Sweeet” breakfast bar to the woman who cracks a smile for the first time.
This brand often uses playful animals to promote its products, but this is the first time the brand has used a friendly forest critter.