The new McIntosh Labs store in Shanghai's celebrated Plaza 66 offers consumers a luxurious tech experience.
It was important that the store's interior reflect the McIntosh brand identity. Hong Kong-based studio PplusP Designers used extravagant materials, ranging from marble floors to black stainless steel accents, throughout the store. Another defining feature was found in the store's door handles, which were specifically designed to emulate the iconic McIntosh machine. Other stand-out features include the "time tree," a spiraling structure featured at the shop's front, which highlights the company's achievements and milestones.
The store also features two theaters; a main theater, equipped with the company's most expensive sound system (retailing for 2K), and a smaller version that displays a more flexible home theater.