As one of the largest QSRs in the world, McDonald's has had a a knack for being at the forefront of developments in the industry, and it seems that that might be happening once more with the announcement of McDonald's Table Service. The restaurant announced that its locations will soon offer table service for all guests, meaning that a McDonald's staff member will bring people their orders as well as taking orders from the table.
According to Steve Easterbrook, the CEO of McDonald's, "Customers are getting increasingly demanding, and their expectations will only grow." Considering that it's only getting easier for consumers to order food directly to their homes, McDonald's table service is a logical step for the QSR to increase convenience in its restaurants.
What's Driving This Trend
- Table Service Convenience
- McDonald's is innovating by offering table service in all its locations, which increases convenience for customers.
- Increased Customer Expectations
- As customers demand more, QSRs like McDonald's will need to continue innovating to meet their expectations.
- Rising Competition
- With the rise of food delivery services, QSRs will face increased competition and will need to innovate to retain customers.
Who This Affects Most
- Quick Service Restaurants
- QSRs like McDonald's will need to innovate in order to stay ahead of the competition and meet customer demands.
- Food Delivery Services
- As food delivery services become more popular, QSRs like McDonald's may draw customers back to their restaurants by offering convenient table service.
- Hospitality
- By offering table service, McDonald's is entering the hospitality industry, creating new opportunities for disruptive innovation.
