Technology company Ombori works in conjunction with The Landmark Group to introduce a new interactive shopping experience placed in the Max Fashion store located in Dubai's Ibn Battuta Mall. It is a voice-activated retail assistant that is implemented into a mirror and screen. Customers are encouraged to approach the screen and take a selfie with the camera in the screen before it displays a series of fashion suggestions.
The smart screen functions as a simple mirror and activates when it detects customers walking by. Shoppers can also browse through products, check inventory, and even make a purchase with the technology. Notably, the interactive screen is bilingual and can detect both English and Arabic languages.
What's Driving This Trend
- Voice-activated Retail Screens
- Disruptive innovation opportunity: Expanding the use of voice-activated technology in retail to create interactive and personalized shopping experiences.
- Interactive Mirrors
- Disruptive innovation opportunity: Integrating interactive technology into mirrors to provide real-time fashion suggestions and enhance the shopping experience.
- Bilingual Retail Assistants
- Disruptive innovation opportunity: Developing language-detecting assistants to cater to a diverse customer base and provide personalized recommendations in multiple languages.
Who This Affects Most
- Retail
- Disruptive innovation opportunity: Implementing interactive technologies in retail stores to attract and engage customers, while offering convenient shopping experiences.
- Technology
- Disruptive innovation opportunity: Advancing voice-activated and interactive technologies to transform various industries, including retail, hospitality, and entertainment.
- Fashion
- Disruptive innovation opportunity: Leveraging technology to revolutionize the fashion industry by offering customized recommendations, virtual try-ons, and seamless shopping experiences.
