The Mavari is a cleverly designed surf cloak that utilizes special triple-layer fabric that can keep you warm and dry in inclement rainy weather and can also be used to dry you off after a swimming session. The suit is designed primarily for surfers but is suitable for other watersport enthusiasts and sporty people in general.
The cloak is fully reversible and is made from a proprietary triple-layer fabric which is waterproof, wind-proof, breathable, absorbent and moisture-wicking and also boasts antibacterial properties. It is fitted with rust-proof zips and buttons.
The Mavari suit is currently the subject of a Kickstarter campaign; a pledge of $145 will secure you one around April. This represents great savings on the expected final price of $215.
Why This Trend Is Growing
- Triple-layer Fabric Technology
- Opportunity for developing innovative textile materials that offer multiple functionalities.
- Versatile Outdoor Apparel
- Opportunity to create multifunctional clothing suitable for various sports and activities.
- Direct-to-consumer Crowdfunding
- Opportunity for brands to leverage crowdfunding platforms to launch and sell products directly to consumers.
Industries Being Reshaped
- Textile Industry
- Opportunity for textile manufacturers to explore and develop triple-layer fabric technology.
- Outdoor Apparel Industry
- Opportunity for outdoor apparel brands to create versatile and functional clothing for sports and outdoor activities.
- E-commerce Industry
- Opportunity for e-commerce platforms and brands to leverage crowdfunding campaigns for direct-to-consumer product launches.
