Mauritshuis' Museum Campaign Turns a Gallery into a Home Setting

 - Jul 12, 2014
References: & creativecriminals
Visiting a fine art museum is a great way to soak up culture, but they have a reputation for being a little stuffy—but the Mauritshuis museum campaign proves just the opposite, turning one of its galleries into a place where you can really kick back and put up your feet.

As the iconic Girl with a Pearl Earring painting by Johannes Vermeer has been touring all over the world, Japanese professor Shin Ichi Fukuoka has been following it from museum to museum. To set the museum apart from all the rest, the Mauritshuis gallery where the Vermeer painting was situated was turned into an exact replica of Fukuoka's apartment. Since it's easy to come across a pretty good replica of iconic paintings like this, it's a brilliant way to show that art is not just to be enjoyed within the confines of a museum.