'Bronze Please!' is L'Oréal's Its First-Ever Matte Bronzer Product
Laura McQuarrie — June 13, 2019 — Fashion
References: lorealparisusa & allure
Drugstore bronzers are offered in a variety of formats from liquid to powder but the majority of them boast shimmery formulas—and L'Oréal Paris is now offering consumers something different with its first-ever matte bronzer. 'Bronze Please!' sets itself apart as an all-over powder bronzer for the face and body that boasts a non-shimmery formula. The matte bronzer is offered in three shades with names like Amalfi that help to create a blendable, naturally sun-lit look on prominent areas like the bridge of the nose, the forehead, the shoulders and collarbone.
Bronze Please! is part of a new 13-piece limited-edition collection from L'Oréal Paris called Summer Belle, which also includes glow-boosting shimmering blushes, liquid luminizers and lip glosses.
Bronze Please! is part of a new 13-piece limited-edition collection from L'Oréal Paris called Summer Belle, which also includes glow-boosting shimmering blushes, liquid luminizers and lip glosses.
Trend Themes
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Matte Bronzers — The rise of matte bronzers creates an opportunity for cosmetic brands to offer a non-shimmery alternative for a more natural look.
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All-over Bronzers — An increase in the production of all-over bronzers, like L'Oréal's Bronze Please!, creates a market for products that can be used on both the face and body for an even tan.
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Shimmer-free Formulas — The demand for non-shimmery bronzers creates a new avenue for cosmetic brands to produce products that provide a sun-kissed glow without the sparkle.
Industry Implications
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Cosmetics — Cosmetic brands can capitalize on the trend of matte and all-over bronzers by producing products that offer a natural-looking, sun-kissed glow for both the face and body.
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Fashion — Fashion brands can utilize this trend by incorporating a more natural, sun-kissed look into their collections and marketing campaigns.
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Health and Wellness — The trend towards a more natural-looking glow provides opportunities for health and wellness brands to release products that promote healthier alternatives to tanning or sun exposure.
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