In 2014 Marvel will be providing each All-New Marvel Now! launch title with with cute Marvel animal variants.
In October of 2012 Marvel began a new campaign entitled Marvel Now! which saw a few titles end their comic book runs while a bunch of other comics began with new issue #1's making it the perfect jumping on point for readers who wanted to get into comics but were intimidated by all the backstory they wouldn't be aware of.
Due to the financial and creative success of Marvel Now! Marvel is launching All-New Marvel Now! where they will be debuting even more #1 comics. As a result, each #1 or .NOW issue will feature an animal variant cover depicting Marvel heroes as animals.
Comic book variants are nothing unique, however these Marvel animal variants are sure to be a popular item.
What Makes This Trend Stand Out
- Animal Variant Comics
- The trend of creating animal variants of well-known comic characters could expand to other publishing industries.
- Marvel Now! Campaign
- The Marvel Now! campaign may inspire other brands to revamp their offerings to attract new customers.
- Cute Superhero Covers
- The popularity of cute superhero covers indicates potential for merchandise and collectibles with similar designs.
Sectors Adopting This
- Comic Book Industry
- The comic book industry could benefit from adopting the animal variant trend to attract new readers and increase sales.
- Publishing Industry
- Other publishing industries may find success by emulating Marvel's approach with the Marvel Now! campaign to attract new readership and freshen up their brands.
- Merchandising Industry
- The popularity of cute superhero covers could lead to new opportunities in the merchandising and collectible industries for similar designs.
