'Super Animal Royale,' the twin-stick battle royale title on all major consoles and PC via Steam, announced its upcoming 'Howloween 2022' event. This event will kick off on October 11th, 2022, bringing a number of new cosmetics, game modes, and decorations to the popular title. Firstly, there will be three new animals to collect, the 'Super Spooky Teddy Bear' and the 'Super Alebrije Lizard.' The Howloween skins from previous years will also return to the game for a limited time.
One of the most notable features of the Super Howloween event is Night Time Mode. Beginning on October 11th, each match will have a 25% chance of being held during nighttime. When a match occurs during the night, the map will be darkened, there will be Howloween decorations everywhere, and players' vision fields will be limited to a small flashlight beam in front of them. The game will also see the return of last year's zombie survival mode.
Image Credit: Super Animal Royale, Pixile Studios
Key Themes Behind This Trend
- Holiday Themed In-game Events
- There is an opportunity for gaming companies to create holiday-themed events that offer new collectibles, skins, and game modes to attract more players.
- Night Time Modes
- By implementing a night time mode in their games, companies can offer a fresh and unique experience for players that can attract more audience and engagement.
- Cosmetic Collections
- Gaming companies can create exclusive collections of cosmetics that rotate and become only available during holidays or special occasions. This creates an opportunity to drive revenue and increase player engagement.
Where This Applies
- Gaming Industry
- The gaming industry can create more themed in-game events and provide players with exclusive rewards during holidays and special occasions, which can be a source of revenue and player engagement.
- Marketing Industry
- The marketing industry can collaborate with gaming companies to promote in-game events and generate more engagement, as well as foster brand partnerships that offer exclusive rewards to players.
- Entertainment Industry
- The entertainment industry can use in-game events and modes to cross-promote TV shows, movies, and other forms of entertainment and drive more audience engagement.
