Icy Italian Abodes

The Martina House Features a Monochrome Color Scheme

A comfortable home means different things to different people, and the Martina house in Caprarola, Italy, represents one end of the spectrum. The home, which was designed for a family with a nearby farm, is incredibly chic, austere, and modern, contrasting strongly against the coziness and warmth that might typify a more traditional living space.

One of the most striking aspects of the Martina house is its use of color -- or, more aptly, its lack thereof. The home's design relies almost exclusively on the interplay of black and white, with very little other color involved in the base layout. The only hue aside from those two is the light ecru of the wood finishings throughout the home.

Image Credit: <a target="_blank" rel="nofollow" href="http://www.simonebossi.it/photographer/">Simone Bossi</a>

Monochrome Interior Design
There is an opportunity for companies to offer monochrome home decor options and furniture to cater to individuals seeking a sleek, minimalist aesthetic.
Contrasting Modern and Traditional Living Spaces
Companies can offer design solutions that cater to individuals who want to incorporate modern design elements into traditional living spaces or vice versa.
Farmhouse-inspired Architecture
There is a growing trend in incorporating farmhouse-inspired design elements in modern architecture that businesses can utilize.

Industries Being Reshaped

Interior Design
Interior design companies can create new product lines that specifically cater to the minimalist aesthetic of monochrome design.
Architecture
Architects can create unique designs that incorporate both modern and traditional elements to cater to individuals who want to mix the two.
Home Decor
Home decor companies can capitalize on the growing trend of incorporating farmhouse-inspired design elements in modern homes by offering products that feature this aesthetic.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 11%
Freshness 8%