If you’re sick of seeing the Helvetica typeface everywhere and are looking for something more aesthetically spiced up, Martin Schmetzer is your man. He’s the artist responsible for the pictures you’re currently looking at of stylish fonts and, I have to say, these letters are anything but boring.
Currently based in Stockholm, Sweden, Martin Schmetzer brings his unique illustrative talents to the world of typography. Combining fanciful flair with an edge commonly seen in tattoo art, Schmetzer produces word art that is sometimes ornate and elegant, and other times wickedly dangerous.
One of Schmetzer’s pieces, entitled ‘Sex Sells’, ingeniously integrates female body parts into the actual words. The result is an edgy font that brings the words to life.
Why This Trend Is Growing
- Illustrative Typography
- Designing fonts with a unique illustrative flair creates an opportunity for disruption in the font industry.
- Innovative Font Integration
- Integrating real-life objects into font designs like in 'Sex Sells' creates a new level of creativity in typography.
- Tattoo-inspired Fonts
- Creating fonts inspired by tattoo art can provide a fresh aesthetic that disrupts traditional typography styles.
Industries Being Reshaped
- Graphic Design
- In the graphic design industry, there is a rise in demand for unique, eye-catching typographic designs.
- Advertising
- With the rise of innovative font integration, the advertising industry can benefit from creating new and creative ways to capture attention through typography.
- Printing
- The printing industry can benefit from offering custom illustrative typography designs, as they can offer value-added services to their customers.
