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Martin Creed's ‘Down Over Up' Exhibition

 - Aug 13, 2010   Updated: Jun 13 2011
References: fruitmarket & dazeddigital
Martin Creed's 'Down Over Up' exhibition at Edinburgh's Fruitmarket Gallery is a lively collection of the renowned artist's most cunning collections. With materials ranging from paint, chairs, wood scraps, crumpled paper and ballet dancers, 'Down Over Up' is an extensive look of the artist's newest work.

Thanks to his conceptual work, Martin Creed won the prestigious Turner Prize in 2001 for his Work No. 227.

Implications - With many of today's companies working vigorously to be the next business with the most elaborate or never-before-seen product, consumers often find it difficult to keep up. Many of these consumers seek relief by investing their time and money in more simplistic items or services. Businesses and companies can benefit by providing this group of overwhelmed consumers relief through simpler and minimalist concepts.