'Mellow Fluffs' are a new line of marshmallow snacks from 100-year-old confectionery brand Hammond's Candies.
While marshmallows are typically only thought of as a "snack" when it comes to sitting around the campfire, Mellow Fluffs aim to make them more accessible for at-home and on-the-go snacking. True to its passion of offering innovative snacks to consumers, Hammond's Candies is producing its all-new Mellow Fluffs in a total of six unique dessert-inspired flavors like Birthday Cake, Toasted Coconut, Vanilla Bean and Key Lime Pie.
As many consumers are now interested in better-for-you snacking, Mellow Fluffs are being marketed as low-calorie sweet snacks with under 100 calories per serving. Each variety is accompanied by a whimsical, quirky illustration to communicate the nature of each distinctive flavor.