The ONE Brand Marshmallow Hot Cocoa Bar is a limited-edition snack offering for consumers looking to enjoy the premium flavor of the beverage in an alternative format. The snack bar is packed with 20-grams of protein per serving along with just one-gram of sugar and features a smooth, creamy texture that boasts distinct notes of cocoa in the mix. The snack bar is rolling to retailers including Kroger, Public, Wegmans and The Vitamin Shop for a limited time only.
ONE Chief Operating Officer Eric Clawson spoke on the new ONE Brand Marshmallow Hot Cocoa Bar saying, "We wanted to create another flavor like our seasonal (and extremely popular) pumpkin pie bar that people could really cozy up to during the holidays — and our marshmallow hot cocoa bar has that same seasonal magic. This new limited variety delivers on the indulgent flavors of your favorite holiday drink, hot cocoa with marshmallows, but is guilt-free and convenient for any time of day.”
What's Driving This Trend
- Comforting Beverage Snack Bars
- There is an opportunity for companies to create more comforting and innovative snack bars that mimic popular holiday drinks such as eggnog or apple cider.
- Protein-packed Snacks
- Consumers are looking for more snack options that are high in protein and low in sugar, presenting an opportunity for companies to develop and market protein-packed snacks.
- Limited-edition Offerings
- The success of limited-edition snack offerings such as the ONE Brand Marshmallow Hot Cocoa Bar presents an opportunity for companies to experiment with seasonal flavors and drum up buzz for their products.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can capitalize on the demand for protein-packed snacks by creating innovative new products that cater to consumers' preferences.
- Retail
- As the demand for limited-edition snack offerings continues to grow, retailers can work with companies to secure exclusive products that will drive consumers to their stores.
- Health and Wellness
- The trend towards low-sugar, high-protein snack options reflects a growing interest in healthier food choices, presenting an opportunity for health and wellness companies to tap into this market and offer more nutritious snack options.
