Dark and decadent, the Marlies Dekkers Fall 2013 ad campaign harks back to an era of rich indulgences, lavish decor and endless sensual appetites. The designs themselves reflect this past influence without looking outdated. In fact, the collection was greatly influenced by a recent tour of the Mauritshuis museum.
Once a privately owned house, the Mauritshuis museum now displays some of the most renowned Dutch painters’ work such as Rembrandt, Carel Fabritius and Johannes Vermeer. The Marlies Dekkers Fall 2013 collection embodies these masterpieces through its use of embroidered lace and mesh detailing amongst other elegant elements.
The museum even serves as the opulent backdrop for the Marlies Dekkers Fall 2013 ad campaign. It comes complete with fruit and flower props.
What's Driving This Trend
- Dark and Decadent Lingerie
- Opportunity to create lingerie designs inspired by historical art and culture and incorporate luxurious details like embroidered lace and mesh detailing.
- Influenced by Dutch Masterpieces
- Opportunity to collaborate with museums or artists to create fashion collections that reflect iconic works of art.
- Opulent Backdrops for Fashion Campaigns
- Opportunity for brands to use historical and cultural sites as settings for their advertising campaigns, enhancing the allure and prestige of their products.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity for lingerie brands to incorporate historical and artistic influences into their designs.
- Art and Culture
- Disruptive innovation opportunity for museums and artists to collaborate with fashion brands and create collections inspired by iconic works of art.
- Advertising and Marketing
- Disruptive innovation opportunity for brands to use historical and cultural sites as backdrops for fashion campaigns, creating visually striking and unique advertisements.
