Just in time for turkey season, Arby's has debuted its new Market Fresh Cranberry Deep Fried Turkey Sandwich and Market Fresh Cranberry Deep Fried Turkey Wrap.
Arby's fall 2020 lineup features the return of a fan-favorite ingredient: Deep Fried Turkey. The ingredient is the star of two new sandwiches, and one returning favorite. The Market Fresh Cranberry Deep Fried Turkey Sandwich pairs Deep Fried Turkey with natural Swiss cheese, pepper bacon, lettuce, tomato, and mayo with cranberry spread on honey wheat bread. The Market Fresh Cranberry Deep Fried Turkey Wrap features the same ingredients, but on an artisan wrap. Finally, Arby's is bringing back its Deep Fried Turkey Club, which combines deep fried turkey breast with cheddar cheese, pepper bacon, lettuce, tomato, and mayo on a star top bun.
Image Credit: Arby's
What's Driving This Trend
- Deep Fried Turkey Sandwiches
- The popularity of deep fried turkey sandwiches is increasing, creating opportunities for restaurants and food trucks to offer unique variations of this dish.
- Market Fresh Cranberry Spread
- The use of cranberry spread in sandwiches can be a disruptive innovation in the condiment industry, providing a new flavor profile to customers.
- Artisan Wraps
- The use of artisan wraps in fast food chains can be a game changer for the industry and attract a new segment of consumers who are looking for healthier options.
Who This Affects Most
- Fast Food
- Fast food chains like Arby's are utilizing new ingredients and creative sandwich combinations to stay relevant and compete with other players in the industry.
- Food Service Equipment
- The demand for deep-frying equipment is expected to increase as more restaurants introduce deep-fried turkey sandwiches to their menus.
- Condiments
- The cranberry spread trend can create opportunities for condiment manufacturers to produce new and unique flavors to meet the evolving preferences of customers.
