With the rise of plant-based, gluten-free eating, consumers have become interested in swapping out carbs for healthier, vegetable-rich meal bases—such as "zoodles," or zucchini noodles, and other kinds of veggie noodles.
Mann Packing Company launched its own line of Veggie Noodles with Butternut Squash “Rotini,” Kohlrabi “Linguine” and Sweet Potato “Fettuccine." The products save consumers the hassle of cutting and spiralizing their own vegetables, so that the Veggie Noodles can be used as an easy, better-for-you substitute to regular pasta products.
Alongside the launch of its Veggie Noodles range, Mann Packing Company also released Cauliflower “Rice,” a Broccoli & Sweet Potato “Rice” Blend, as well as a Cauliflower “Fried Rice” Blend made up of small pieces of carrots, sugar snap peas and kohlrabi.
What's Driving This Trend
- Plant-based Eating
- Create innovative vegetable-based substitutes for traditional carb products like pasta.
- Gluten-free Alternatives
- Develop gluten-free options like vegetable noodles to cater to consumer dietary preferences.
- Convenience Foods
- Offer pre-cut and spiralized vegetable options for easier meal preparation.
Who This Affects Most
- Food Manufacturing
- Explore opportunities to produce and market vegetable-based pasta substitutes.
- Health Food Retail
- Stock and promote vegetable noodle products as a healthier alternative to traditional pasta.
- Meal Kit Delivery
- Incorporate vegetable noodles into meal kit offerings and capitalize on the convenience trend.
