Summer has arrived and Friendly’s is kicking off the season with some tasty seasonal offerings like the new Maine Style Lobster Roll, Lobster & Shrimp Quesadilla, Strawberry Salad, and more.
Available now through October 2, 2024, all of Friendly's seasonal summer offerings are part of the brand's Friendly’s SummerFest menu. The star of the new menu is the Maine Style Lobster Roll, which consists of fresh, chilled lobster meat generously tossed in creamy mayo and served in a buttery grilled roll. For those who prefer their lobster served warm, Friendly's also offers a Connecticut Style Lobster Roll, which features warm chunks of tender lobster meat served on a classic grilled roll with a side of melted butter.
Other highlights from Friendly's SummerFest menu include the Double Stack Burger, Lobster Bisque Soup, Strawberry Salad and more.
Image Credit: Friendly’s
Why This Trend Is Growing
- Seasonal Seafood Delicacies
- Friendly’s introduction of limited-time lobster rolls caters to the growing consumer demand for seasonal and specialty seafood dishes.
- Summer-themed Menus
- The launch of Friendly’s SummerFest menu underlines the increasing popularity of thematic seasonal menus that enhance dining experiences.
- Lobster Roll Variants
- Offering both Maine Style and Connecticut Style Lobster Rolls showcases the trending diversity in classic dishes to meet varied consumer preferences.
Industries Being Reshaped
- Restaurant Chains
- Friendly’s seasonal seafood menu highlights a strategy within restaurant chains to attract patrons with limited-time, enticing menu items.
- Seafood Suppliers
- The emphasis on fresh lobster in Friendly’s seasonal offerings indicates rising opportunities for seafood suppliers to partner with restaurant brands.
- Food & Beverage Marketing
- Friendly’s SummerFest illustrates the effectiveness of seasonal marketing campaigns in driving customer excitement and sales.
