Mahesh Parab is a dog trainer in Mumbai who hired ad agency, Percept, to help him advertise to grow his business. The resulting campaign plays off of the dog’s annoying insistence on drinking from the toilet.
Bad dog!
Using paw print decals that lead to prominent public washrooms and an advertising sticker under the toilet lid that promotes Parab’s dog training business, the upscale target-customer received a unique, if not compelling message about dog training services.
Maybe Fido can learn that commodes are not for drinking.
Bow WOW!
What's Driving This Trend
- Toilet Advertising
- Disruptive innovation opportunity: Explore new ways to advertise in public restrooms, such as using decals and stickers to reach a targeted audience.
- Pet Training Services
- Disruptive innovation opportunity: Develop innovative and unique marketing campaigns to promote pet training services, catering to upscale customers.
- Creative Outdoor Advertising
- Disruptive innovation opportunity: Experiment with unconventional advertising methods, like using decals and stickers in unexpected locations, to capture the attention of potential customers.
Who This Affects Most
- Advertising and Marketing
- Disruptive innovation opportunity: Integrate technology and creative design to create unique and engaging advertisements for businesses and individuals.
- Pet Care and Training
- Disruptive innovation opportunity: Develop innovative training methods and creative marketing campaigns to enhance the pet care and training industry.
- Event Management and Promotion
- Disruptive innovation opportunity: Create memorable and attention-grabbing promotional campaigns for events and businesses through innovative and unconventional marketing strategies.
