Celebratory Designer Seats

The Maharam Shell Chair Project Fashionably Revamps the Classic Design

The Maharam Shell Chair Project was created to celebrate the iconic furniture piece as it reaches its 50th anniversary. A staple in many homes and offices, the chair was originally designed by the Danish furniture company Carl Hansen & Son. Yet with the help of some modern designer heavyweights, the Shell Chair is enjoying a few new looks that will fit into contemporary homes with even more ease.

Using a diverse range of textiles from the Maharam coffers including homespun wool textures, the Maharam Shell Chair Project enlisted such renowned names as Paul Smith, Josef Hoffman and Hella Jongerius to create stunning upholstery with them. Whether bright and bold or minimalist and subdued, the Shell Chairs all maintain the sloping lines the seat has become known for.

Upholstery Innovation
Exploring new and diverse textiles for upholstery design offers opportunities for disruptive innovation in the furniture industry.
Collaborative Design Projects
Partnering with renowned designers to revamp classic furniture pieces presents disruptive innovation opportunities in the home decor industry.
Contemporary Adaptation
Creating modern looks that maintain the classic design elements of iconic furniture pieces allows for disruptive innovation in the interior design industry.

Sectors Adopting This

Furniture
Incorporating diverse textiles and collaborating with designers can lead to disruptive innovation in the furniture industry.
Textiles
Exploring new upholstery materials and techniques presents disruptive innovation opportunities in the textiles industry.
Interior Design
Adapting classic furniture designs to fit contemporary aesthetics brings disruptive innovation potential to the interior design industry.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 5%
Freshness 8%